Marketing a Restaurant During Stay at Home Orders

Marketing a Restaurant During Stay at Home Orders

At a time when restaurants and bars are restricted from having customers in their dining rooms, many are turning to take-out and delivery as a means for maintaining some sort of revenue stream. Trying to get the word out about your updated offerings, while juggling a new business model may seem like a daunting task. However, there are some simple (and free!) things you can and should do to make it easier for customers to know you are still open for business! Don’t Forget the Obvious: While social media has become a go-to resource for finding information, websites and phone numbers are still king. If your hours and/or menu have changed, be sure this is updated on your website. You can even add a pop-up or banner to your home page so that visitors quickly know you’re open. If you have a recording for your phone system, be sure the after hours greeting also conveys the new operating procedures and hours. Social Media Basics: If you don’t have the time or the social media prowess to post regularly, at a bare minimum, do the following: Update your hours on Facebook in the “About” section. Also, create a post announcing your take-out/delivery options and pin this to the top of your page.On Facebook and Twitter, update your profile description so that guests know you’re still open for business. Much like Facebook, create a post with your latest offerings so at the very least your most recent post is current. Yelp (for better or worse): While most restaurants and bar owners have a love-hate relationship with Yelp, there’s no denying that...