Marketing a Restaurant During Stay at Home Orders

Marketing a Restaurant During Stay at Home Orders

At a time when restaurants and bars are restricted from having customers in their dining rooms, many are turning to take-out and delivery as a means for maintaining some sort of revenue stream. Trying to get the word out about your updated offerings, while juggling a new business model may seem like a daunting task. However, there are some simple (and free!) things you can and should do to make it easier for customers to know you are still open for business! Don’t Forget the Obvious: While social media has become a go-to resource for finding information, websites and phone numbers are still king. If your hours and/or menu have changed, be sure this is updated on your website. You can even add a pop-up or banner to your home page so that visitors quickly know you’re open. If you have a recording for your phone system, be sure the after hours greeting also conveys the new operating procedures and hours. Social Media Basics: If you don’t have the time or the social media prowess to post regularly, at a bare minimum, do the following: Update your hours on Facebook in the “About” section. Also, create a post announcing your take-out/delivery options and pin this to the top of your page.On Facebook and Twitter, update your profile description so that guests know you’re still open for business. Much like Facebook, create a post with your latest offerings so at the very least your most recent post is current. Yelp (for better or worse): While most restaurants and bar owners have a love-hate relationship with Yelp, there’s no denying that...
Celebrate Valentine’s Day at the Love.Bites. Vampire Ball

Celebrate Valentine’s Day at the Love.Bites. Vampire Ball

On Friday, February 9 from 8 p.m. to 1 a.m., indulge in an evening of gothic elegance and dark romance at the Love Bites Vampire Ball presented by Scorpius Dance Theatre and Davisson Entertainment. Returning for a second year, the sexy-stylish vampire affair is perfectly themed for creatures of the night to celebrate the Valentine holiday. The people watching will be just as “fang”tastic as the entertainment! Guests are encouraged to dress to the nines in their most captivating vampire or goth attire with a Valentine’s flair. Mix and mingle, strike a seductive pose for photos, and strut the stage for the sweetest vamp costume contest. Drag Divas Stella Prince and Faris Duval will host the event. The evening will be filled with performances by the Valley’s leading contemporary dance and aerial company, Scorpius Dance Theatre. Throughout the night, sip on bloody Valentine beverages from a no host bar, and admire alluring live body painting and captivating performance art. Dance the night away to gothic/industrial/techno beats by DJs Betty BlackHeart and Self.Destrukt. The Vampire Ball is a 21 and over event.  Tickets are $15 through January 27, and they are $20 if purchased online between January 28 and February 9. Tickets will be $25 at the door. The Vampire Ball will be held at The Grand Ballroom at The Grand, 718 N. Central Ave, Phoenix, Ariz., 85004. For more information or to purchase tickets,...
Colon Cancer Alliance Hosts Annual Fundraising Undy Run/Walk

Colon Cancer Alliance Hosts Annual Fundraising Undy Run/Walk

On October 22 at 9:00 a.m., hundreds of Phoenix residents will run brave through the city streets wearing boxers and briefs during the family-friendly Undy Run/Walk. Hosted by the Colon Cancer Alliance, this lighthearted event encourages participants to wear silly boxers, briefs or costumes in support of knocking colon cancer out of the top three cancer killers. Money raised through this annual event benefits the Arizona Department of Health Services’ FIT at Fifty HealthCheck program, as well as supports national prevention, research and patient support initiatives of the Colon Cancer Alliance. Created to raise money and awareness for colon cancer, the Undy Run/Walk isn’t the everyday 5K. Instead of typical running gear, attendees sport a variety of eye-catching attire, including themed underwear or boxers, frilly tutus, super hero capes, or head-to-toe costumes. Included with the race registration is a pair of signature Undy Run/Walk boxers; however, participants are encouraged to get creative with their style choice and team spirit. A fun and clever twist on a serious topic, the Undy Run/Walk helps to spark much needed conversations about the disease. While it’s one of the most preventable cancers, colon cancer is still the second leading cause of cancer death in the United States. In 2014, nearly 140,000 Americans were diagnosed with colon cancer, and more than 50,000 died from the disease. In Arizona alone, there have been 2,560 diagnoses and 990 colon cancer deaths in the past year. Throughout the year the Colon Cancer Alliance hosts more than 19 Undy Run/Walk’s in major cities throughout the United States. Nationwide, the events raise more than $2 million annually. “An oftentimes uncomfortable topic, the Undy Run/Walk is a fun way for the Colon Cancer Alliance to raise awareness for a serious disease,” says Adina Frazier, Colon Cancer Alliance’s Special Events...
Rustic Meets Refined at Sierra Bonita Grill

Rustic Meets Refined at Sierra Bonita Grill

A longtime fan of the restaurant, Angel Fuchs from Phoenix Bites recently visited Sierra Bonita Grill. She typically frequents during weekend brunch, so she decided to branch out and give dinner a try. According to her review of her dining experience, “the food is incredible and the vibe exudes warmth. It’s a great place to impress out of town guests and locals alike with it’s southwest charm and spicy offerings.” Read the full review on Phoenix...
Paul Martin’s American Grill Unveils New Summer Menu Featuring a Variety of Vegetarian Options

Paul Martin’s American Grill Unveils New Summer Menu Featuring a Variety of Vegetarian Options

To help Valley residents brave the summer months, Paul Martin’s American Grill has introduced a new summer menu featuring a variety of lighter, veggie-focused dishes, as well as refreshing, cool cocktails. With a focus on seasonal ingredients, Paul Martin’s is committed to using local produce, sustainable fisheries, free-range and natural meats, “Never-Ever” beef, artisanal cheeses, and house-infused spirits. The menus feature several new appetizers and entrees and seasonal side dishes, as well as two additional handcrafted cocktails. As a starter, go for the Vegetable Summer Roll ($11), filled with crunchy vegetables, avocado, and mint, served with a sweet chili sauce, or the Vegetable Crudité ($12) featuring fresh vegetables and housemade green goddess dressing. For those who enjoy soup year-round, Paul Martin’s has two summer-worthy options. The Hot Pot Vegetable ($8) is highlighted by cilantro, ginger broth, and fresh jalapeno, and the Chicken Tortilla ($9) is served with avocado-poblano salsa, crispy tortillas, and cilantro. The lunch and dinner menus now showcase two hearty vegetarian entrées. The Warm Quinoa Bowl ($12 lunch/$14 dinner) is topped with savoy spinach, blistered tomato relish, mushrooms and seasonal vegetables. A Mesquite Grilled Poblano Chile Relleno ($15 lunch/$17 dinner) is stuffed with vegetables and cheese and topped with a roasted red pepper cream sauce. For dinner, enjoy the Grilled Mahi ($28) with baby bok choy, blistered tomato relish, and lemon. Add on a seasonal veggie side dish to any entrée for $6. Choose from Grilled Baby Bok Choy with lemon and olive oil, Sugar Snaps Peas with shitake, ginger and garlic, or Elote Corn on the Cobb, topped with chili aioli and cotija cheese. To complement...